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Creativity

New Media allows people to find creative ways to spread news, educate and attract people's attention. New Media allowed companies to find new, creative and cheap ways to advertise their product. If anyone noticed, many advertisements that are placed online don’t really explain the company or the product/service they are selling, instead, they post something funny or to grab many peoples attention to create a brand presence online. For example, companies like Geico place ads on youtube that have nothing to do really with insurance but a funny scenario and put their tagline.

The Internet reaches the masses, which naturally creates communities of people that are creative and have many ideas that people can use. In the article “Twitter Serves Up Ideas From Its Followers” companies like Twitter are using comment their users place to come up with creativity. This shows, not only New Media allows us to be creative but also meet/listen to people that are creative and we take their advisement, “This is in large part because the Internet lets people exchange ideas easily and rapidly with large groups, and computing tools let people design new products cheaply.” If I ran a social media company, I would only add features that my users are requesting or need in the masses. After building the foundation, we must allow the users to shape what the media can be used as and we follow through assisting them.

http://www.nytimes.com/2009/10/26/technology/internet/26twitter.html


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